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Email Marketing — A Useful Marketing Tool for SMBs

on March 9, 2012

An SMB (Small and Medium business) does not always have the luxury to go for expensive online advertising options. Sure, Social Media Marketing is the in thing these days, and some people may even think that it is better to put all their money into SMM exclusively. But, that will not work especially for Small and Medium Businesses who have to be prudent about their marketing spends and who don’t have very high budgets to play around with. Remember, you must use all the offline and online methods of advertising to reach out to all your potential customers out there. Email marketing plays a very important role here.

Email marketing essentially means that you send emails to your current and prospective customers informing them about your offers, promotions and events. You collect this database of emails through your previous sales, newsletters, promotions and registrations on your websites. Though, there are fancy softwares that help you with both sending mailers and collecting emails, most times they are too expensive for your comfort. essentially means that you send emails to your current and prospective customers informing them about your offers, promotions and events. You collect this database of emails through your previous sales and registrations on your websites. Though, there are fancy softwares that help you with both sending mailers and collecting emails, most times they are too expensive for your comfort.

So, look for a simple and elegant email marketing solution that is easy to use, helps you send out mails that seem personalized and customized but are yet mass mailed, intuitive and most importantly light on your pocket. You also require a team that helps you with any glitches that you might face. Let’s face it, not all those running companies are geeks. Now combine this email marketing initiative with your SMM to optimize the Returns on your marketing spends.

Remember Email marketing has the following advantages:

  • Low Cost: You spend relatively less in maintaining an email database and in sending the mails as compared to your other advertising options.
  • Quick and Focused: You can reach out to a bunch of people immediately. And, you reach out to a potential target audience whose emails you could have acquired through your actual sales and registrations on your website. This is much more focused than blanket advertising.
  • Easily Monitored: You can track through Analytics and through the responses how your particular email initiative has delivered.
  • Environment friendly: It is far easier than sending physical mailers to all your prospective customers, and you save paper too.

To summarize, email marketing is a good option to directly reach out to your current and prospective customers. All you have to do is to look for a good emailer solution.

Contact Tranquil today for a great email marketing solution!

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