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Good Content is key to SEO

on March 11, 2012

SEO or search-engine optimization, in simple terms, means optimizing your content in such a way that your website appears very high on organic (regular) searches. With millions of websites out there on the internet, it is a struggle to figure high up in searches on search engines like Google, Bing, Yahoo etc. Not only that, good content helps in engaging the reader, informing and giving them information that they desire and need and making them take the desired action.

How often have you gone to a website that has the razzmatazz of flashy banners, popups, great pictures, but when you actually read the content it disappoints you. You want to be out of there fast. Remember the packaging needs to be attractive and aesthetically pleasing to entice the reader but what holds the reader’s attention is what is written there and whether it is of any use or relevance to what the visitor is searching for.

So, when you design your website or revamp it, remember the content. But, what is good content-Stylish language, heavy words, lots of day-to-day lingo thrown in, good grammar, and punctuation? I would say – a little bit of all of these, and it would totally depend upon the nature of your product or business. But certain guidelines that each one can go by when doing content is easy text not fluff that reads well, is simple to understand, maybe has bulleted points for easy comprehension, gives you statistics to back the claims, must be free from errors of any kind – grammar, punctuation or spellings, makes sense, has a good beginning and an effective ending, and must seamlessly help you maneuver from one webpage to another.

Good content, therefore, goes a long way if you want your online initiatives to succeed. All the spend on advertising and marketing initiatives will not work if all that ends up achieving is directing a visitor to your website, which is ill conceived or ill worded. Hopefully, by now, you must have realized how crucial good content is and not just for SEO but for your image too, after all your website is your face to the world.

For excellent writing solutions, web content, blog posts, SEO-optimized articles, reach out to us at Tranquil today!

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5 responses to “Good Content is key to SEO

  1. Better understated than overstated. Let people be surprised that it was more than you promised and easier than you said. Jim Rohn

  2. umashankar says:

    Rachna, nothing beats the contents. If a site lacks credible substance, no amount of ‘razzmatazz of flashy banners, popups, great pictures’ will give it return visits. That said, one can ignore that animal called ‘SEO’ only at one’s peril. Carry on with the tips!

  3. Thank you Umashankar. Your comment landed in spam for some reason. Strange! Yes, websites cannot ignore SEO but overstuffing of keywords is a real put off and does not fool anyone.

  4. GB says:

    There lies the enternal debate between what is the right balance between content and presentation. One canot be in lieu of the other for sure but striking the perfect balance is incredibly difficult as wel.

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