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Good Content is key to SEO

SEO or search-engine optimization, in simple terms, means optimizing your content in such a way that your website appears very high on organic (regular) searches. With millions of websites out there on the internet, it is a struggle to figure high up in searches on search engines like Google, Bing, Yahoo etc. Not only that, good content helps in engaging the reader, informing and giving them information that they desire and need and making them take the desired action.

How often have you gone to a website that has the razzmatazz of flashy banners, popups, great pictures, but when you actually read the content it disappoints you. You want to be out of there fast. Remember the packaging needs to be attractive and aesthetically pleasing to entice the reader but what holds the reader’s attention is what is written there and whether it is of any use or relevance to what the visitor is searching for.

So, when you design your website or revamp it, remember the content. But, what is good content-Stylish language, heavy words, lots of day-to-day lingo thrown in, good grammar, and punctuation? I would say – a little bit of all of these, and it would totally depend upon the nature of your product or business. But certain guidelines that each one can go by when doing content is easy text not fluff that reads well, is simple to understand, maybe has bulleted points for easy comprehension, gives you statistics to back the claims, must be free from errors of any kind – grammar, punctuation or spellings, makes sense, has a good beginning and an effective ending, and must seamlessly help you maneuver from one webpage to another.

Good content, therefore, goes a long way if you want your online initiatives to succeed. All the spend on advertising and marketing initiatives will not work if all that ends up achieving is directing a visitor to your website, which is ill conceived or ill worded. Hopefully, by now, you must have realized how crucial good content is and not just for SEO but for your image too, after all your website is your face to the world.

For excellent writing solutions, web content, blog posts, SEO-optimized articles, reach out to us at Tranquil today!

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Why should every consumer receive a Diagnostic Report in their inbox?

It is quite routine for us to get blood tests, urine tests and multiple other tests done even for a regular cold or cough. So, we trudge along to a Diagnostic Lab or a hospital and get the tests done. Then, we call up to find out when the Diagnostic Report is ready and arrange for someone to pick them up. In the bargain, we end up wasting precious time and have to make a trip not required. Sometimes the diagnostic report is urgent in nature, and we are on tenterhooks waiting for it. Would it not be more convenient if the test results or the diagnostic report could come right to our inbox along with a notification sent to our mobile phones when the reports are ready? It surely would be! Who does not carry a mobile these days or have an email account? But, even in a big city like Bangalore, the best of hospitals do not offer this facility.

All it requires is a simple software that any hospital or Diagnostic Lab could opt for that would take care of the above.

The features that such software must offer are:

  • Ease of use
  • Quick and timely delivery
  • SMS notification facility
  • Accuracy and Security
  • Privacy
  • Scalability and Intuitiveness

As a hospital or a Diagnostic Lab, this would be a big plus in your commitment towards offering better experience and services to your end consumer. As a consumer, you really must have this service for its sheer convenience to you. Think about it, it will be easy for you to have all your diagnostic reports in your mailbox. So, at any given time, all you need to do is to pull them up chronologically and provide to your doctor. It will be a great database for you to have all your diagnostic reports as well as those of your family in one single place. Just think about it! How many of us are actually retaining all the test reports over the years through multiple changes of hospitals and doctors. Wouldn’t you want to have these?

If you want to see how easy it can be to have an internet solution that offers your Diagnostic Reports in your inbox,contact us at Tranquil today, and we will be happy to showcase our LabReportz solution for you.

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Email Marketing — A Useful Marketing Tool for SMBs

An SMB (Small and Medium business) does not always have the luxury to go for expensive online advertising options. Sure, Social Media Marketing is the in thing these days, and some people may even think that it is better to put all their money into SMM exclusively. But, that will not work especially for Small and Medium Businesses who have to be prudent about their marketing spends and who don’t have very high budgets to play around with. Remember, you must use all the offline and online methods of advertising to reach out to all your potential customers out there. Email marketing plays a very important role here.

Email marketing essentially means that you send emails to your current and prospective customers informing them about your offers, promotions and events. You collect this database of emails through your previous sales, newsletters, promotions and registrations on your websites. Though, there are fancy softwares that help you with both sending mailers and collecting emails, most times they are too expensive for your comfort. essentially means that you send emails to your current and prospective customers informing them about your offers, promotions and events. You collect this database of emails through your previous sales and registrations on your websites. Though, there are fancy softwares that help you with both sending mailers and collecting emails, most times they are too expensive for your comfort.

So, look for a simple and elegant email marketing solution that is easy to use, helps you send out mails that seem personalized and customized but are yet mass mailed, intuitive and most importantly light on your pocket. You also require a team that helps you with any glitches that you might face. Let’s face it, not all those running companies are geeks. Now combine this email marketing initiative with your SMM to optimize the Returns on your marketing spends.

Remember Email marketing has the following advantages:

  • Low Cost: You spend relatively less in maintaining an email database and in sending the mails as compared to your other advertising options.
  • Quick and Focused: You can reach out to a bunch of people immediately. And, you reach out to a potential target audience whose emails you could have acquired through your actual sales and registrations on your website. This is much more focused than blanket advertising.
  • Easily Monitored: You can track through Analytics and through the responses how your particular email initiative has delivered.
  • Environment friendly: It is far easier than sending physical mailers to all your prospective customers, and you save paper too.

To summarize, email marketing is a good option to directly reach out to your current and prospective customers. All you have to do is to look for a good emailer solution.

Contact Tranquil today for a great email marketing solution!

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